Our Story - Hero Cards

Hello there! I’m Dr. Emmie, mum of 3 girls and founder of HERO CARDS.

With over 20 years of experience as a psychologist and cognitive behavioural therapist, I’ve helped many adults change unhelpful thought patterns and develop more helpful coping strategies. After having my three children, I thought ‘Why wait until adulthood? Why only introduce advanced psychological techniques when people are already suffering and waiting for help, not before? What if we could teach kids these crucial skills early on?‘

We try to teach good habits for brushing their teeth, eating healthily, being active and learning to relax, but before all of this children need good thinking habits.

Teaching kids about how what we think and what we do affects how we feel, and most importantly how we can learn to think and act differently to feel different – is key for their wellbeing.

That’s how HERO CARDS® was born. I wanted to create a resource that’s as fun as it is effective, memorable and powerful. Based on science, adapted for young minds.

HERO CARDS bring advanced psychological techniques to kids in a way that’s engaging, playful, and easy to understand.

Our cards are not a replacement for in-person therapy but are still a powerful tool to support children’s mental well-being, building a strong foundation of emotional skills from a young age. Suitable for children as young as six, HERO CARDS® can be used at home, in the classroom, or anywhere a little hero needs to be reminded of their emotional superpowers.